WHAT’S THE POINT OF OWNING A DOMAIN NAME?
Just being an owner of a domain name doesn’t mean it is of any benefit to us. The days are long gone where people would pay large amounts of money for a domain containing a particular phrase, keyword or tag that they thought would be beneficial to their google ranking. Although utilizing the “right” domain might give a business owner a little more credibility, there are now a multitude of other ways that work even better to get noticed, to get increased traffic and to get higher in the search listings when people look for what we have to offer.
So a “Parked Domain” with no content on it, is of absolutely no use at all unless we have plans to use it in the future.
FIRST RECOMMENDATION …
… is to monetise your domain by using GOOGLE ADVERTISING.
If you have an undeveloped domain on which you’d like to display Google ads and earn revenue, you only need to setup an AdSense account and this guide will help walk you through the easy setup process.
There’s no need to pay for hosting at all … as long as you own the domain, you can go to into your domain registrars account and alter the DNS (domain name server) details to the ones that google specify during the setup process. Easy to do and the only cost is the price of your domain name.
SECOND RECOMMENDATION …
… is to get your domain hosted and then add some applicable and relevant written content to it so it has a good chance of being located in searches.
At the very least do a splash page with just your address and contact details and some well chosen words about what you have to offer, then make sure you add your domain name to your business stationery and any other advertising you do.
You might like to start a blog and write casually about your product or service, get other people to write for you and add the odd article here and there for variety. It is a documented fact that google ranks blogs highly … probably because they are more likely to have new content added regularly than what a static website would have.
A site like this can be easily monetized with google ads too. In fact it would be far more likely to attract better quality traffic and targeted visitors that want to click on your ads because of the content you are including.
THIRD RECOMMENDATION …
… is to get involved in affiliate programs. An affiliate program is when a person or company agrees to pay another person or company a fee for referring potential, or actual customers to their Website. Commissions are usually calculated in one of three ways: pay-per-click, pay-per-sale, or pay-per-lead.
There are thousands of different affiliate programs out there, and they sell just about everything imaginable and you can join most of them for free. Your job will be to find what’s right for you AND to attract interested traffic to your site to make it worth the time you spend adding banners and referral links … but when you have a passion for something, the time you spend will be done pleasurably and won’t feel like hard work at all.
Making use of your domain to generate money or get extra business is really the best way to get value from what is sitting there (your parked domain) waiting, poised to do what was intended in the first place.